With Google announcing massive price drops (https://developers.google.com/storage/) it has a lot of developers and tech managers re-thinking the use of AWS, Rackspace, etc. Certainly the $.026/GB of monthly storage and lowered compute engine prices make stiff competition. I am not convinced yet, however.
First, depending on what one is trying to accomplish, the new bandwidth prices announced by Google are still more expensive than AWS once you reach a certain volume. For heavy bandwidth out users then, it may not make sense to use Google over AWS if pricing is your only concern.
Further, AWS revenue accounts for ~7% of Amazon’s overall business revenue. In comparison, the Google cloud computing business brought in roughly 1.5% of Google’s overall 2013 revenue. That alone is enough to give me a second thought when considering trusting my business or computing needs with Google due to its lengthy history of pulling services.
There are of course other reasons to distrust Google, which I won’t go into now.
AWS is likely to follow Google and continue dropping its prices as well. So, any prudent decision-makers should take a wait-and-see approach before jumping ship. And even then make a careful analysis (including future growth scenarios) of how your business or process actually utilizes the various cloud services to determine the real and future costs involved.